Goodbye, Go Daddy

I never really made the conscious decision to use Go Daddy for my domains, it just kind of happened. Maybe it was cheapest? Maybe it was what everyone else was using? I never questioned it.

I also didn’t pay much attention to Go Daddy’s advertising. I was put off by the sexy ads and never ventured onto its website to view the unrated versions.

Then I had a daughter. We watch a lot of Formula One racing together and when she asked if women can drive race cars, I immediately said, “Of course! Danica Patrick drives IndyCar. Would you like to learn more about her?”

So with a heightened interest in Danica Patrick, when the Go Daddy ads aired during the Super Bowl this year, I took notice. In one ad she was strutting along with the Pussy Cat Dolls while heavenly bursts of light emitted from her crotch. In the other she was painting ads on a naked woman.

Danica, who I had presented to my daughter as a role model, was not only allowing herself to be objectified, but she was actively participating in the objectification of another woman.

Needless to say, I ventured over to Go Daddy’s website to see more. I was not impressed. In the not-for-tv piece, she objects to singing and dancing while wearing nothing but the Go Daddy logo, but the male agent insists. At the end, grown men gawk at the clip and make jokes about her breasts.

That is when Go Daddy lost my business and Danica Patrick lost a fan.

I hope someday Go Daddy will stop using women’s bodies to sell its services. Considering its agency track record and that it has brought advertising in-house, I am doubtful this will happen.

I want Danica to know that acting like she objects in the ads where she allows herself to be objectified doesn’t make it ok. I wish her the best in NASCAR this year and hope Johanna Long gives her a run for her money. As for my daughter and me, we’ll be tuning into IndyCar and cheering for Simona de Silvestro, Pippa Mann and Katherine Legge.

My daughter did not see these ads. We make it a point to screen commercials in our house, especially during sports broadcasts. She understands that many of them are not appropriate for children. When she’s older, we plan to watch them together and discuss these issues with her.